You’ve worked hard to get a great looking web site… but how well is it performing to get you new customers and sales?
Optimizing your marketing program is like drawing a bath for your children.
When the kids take a bath, you test the water for the perfect temperature. How would you prevent a freezing or scalding bath if you couldn’t feel the water temperature? That testing, something we do every day without thinking, illustrates that you understand the importance of feedback…and everyone does it, yet the vast majority of web sites are not set up to provide performance feedback to their owners!
You Need to Track and Know your Presence and Traffic Metrics
This is a HUGE problem.
Perhaps you’ve tried installing free analytics programs on your web site but never had anyone explain how to use the data to optimize the site’s performance. Or, it was explained but the data was not complete and therefore not very useful. What if you had a feedback system set up on your web site that not only tells you how the site is doing, but how each page of the site is performing, how your print ads are doing, how your online ads and blog posts are doing, how well your whole marketing program is meeting the needs of your prospects and customers? That would be just like sticking your hand in the bath and knowing instantly exactly what to do to get it just perfect for the kids.
You know that you cannot make informed decisions without INFORMATION.
- You need information about the traffic driven to your site by search engines like Yahoo, Google and Bing.
- You need information about what words people search for when they are looking for your product or service.
- You need information about how each page on your site is performing.
- You need to know where the traffic to your site is coming from and what they are most interested in.
With this kind of information (and much more) you will know what pages are getting the most traffic, which pages cause visitors to leave, how future advertising and content publication should be structured to capture the largest volume of new visitors.
FIND OUT WHERE YOUR TRAFFIC IS COMING FROM
It’s not enough to know how many visitors you have coming to your web site. If you know where they are coming from, you can make informed decisions about where you should concentrate your next marketing outreach campaign.
Organic Traffic
This is what most people think of when they hear the word “Website Traffic.” This is traffic that comes from someone running a search, using a key word or phrase on one of the Search Engines. Knowing which key words are most often used will allow you to design more effective advertisements, both on-line and off-line.
Referral Traffic
This is traffic that comes in from external web sites and online directories. There are thousands of these directories and if your listings with them are non-existent or contain errors or inconsistent data, traffic from them will be low. An information system that breaks this data out for you will make it possible to optimize this valuable source of new clients.
Social Traffic
Traffic coming in from social media sites like Facebook, Twitter and Linked In can be some of the most valuable traffic for you. Wouldn’t you like to know how effective your social media campaigns are verses other types of marketing? Ifyou know this, you can make informed decisions about the most productive use of your marketing budget.
Paid Traffic
This is traffic that comes in from ONLINE advertisements. It is important to have this data reported separately from other sources so you know how to design future advertising campaigns.
Direct Traffic
One of the most expensive marketing avenues is advertisements in magazines, newspapers, brochures, flyers and other non-electronic marketing channels. Did you even know that it is possible to track traffic to your web site from such traditional advertising expenditures?
Other sources of direct traffic might include people who have bookmarked a page on your site, friends who have recommended your site, and returning visitors who have been impressed by the awesome content they found on your site.
Knowing how much direct traffic you have will give you valuable information about how much impact your overall branding and content publication campaigns are having on your target market.
FIND OUT WHAT PEOPLE ARE DOING WHEN THEY VISIT YOUR SITE
When prospects visit your site, you need to know which pages they visit the most, how long they remain on your site, how many pages they visit, what page they come in on and what pages they most often view last before leaving your site. All of this is valuable information for you to know what your prospects are looking for and how to optimize the site for the maximum value to your visitors, leading to the maximum conversion of visitors to customers.
Top Pages
Current and historical reporting of which pages were visited most often.
Bounce Rates
Information about which pages people most often “bounce” off your site to go elsewhere. Often, knowing this can lead you to make minor changes on these pages that make them more productive and even lead visitors to take some action toward becoming a customer.
FIND OUT IF THERE ARE UNKNOWN PROBLEMS WITH YOUR SITE!
Crawl Issues
Until optimized, just about every web site has some kind of unknown “issue” that the search engines don’t like. In fact, even optimized sites can develop such issues as the search engines change their algorithms. Minor to major design or content details can cause the search engine “Bots” to fail to “crawl” your site. When this happens, important key word data can be missed so that the search engines will not find your site when someone is looking for you. You need to know if such issues are present so you can get them fixed.
Messages
On occasion, your site might develop serious problems that could lead to the search engines totally removing your site from their index, in which case no search would ever find you, even if they searched for your web site URL! When this happens, search engines like Bing, Google and yahoo will leave a message attached to your site that you will probably nevereven notice. Wouldn’t it be valuable to have a system in place that would automatically alert you to such messages so you could correct the problem?
In today’s competitive market, it’s not just nice to know the things mentioned above, it’s essential.
Without proper information, delivered in a way that is convenient, cost-effective, and useful, you will be losing money (whether you know it or not!) But with this valuable information, you can successfully build your company and expand your client base.
HOW TO GET THE INFORMATION YOU NEED
Now that you understand what is needed, you may find that it is not easy to get it all. You could visit three or more analytics programs, get out a spread sheet so you can combine all the data into one summarized format and then run graphics software to chart and graph it all…but you won’t! No one has the time for that but, until now, it’s been the only option.
Introducing “5 STAR METRICS” – The most advanced information tracking system available.
5 Star Metrics is a system that mines the internet for the crucial information about your business and presents it in a user-friendly, intuitive and logical graphic interface…and it brings it all together in one place! No need to fish around manually to find the data you need…Simple, Easy and Effective!
You will be able to see total traffic at a glance, and the same data broken out between the different sources, like organic, social, referral, paid and direct.
- You will be able to sort the data by virtually any time period to see how things have changed from one time period to another.
- You will be able to see which campaigns work the best; which need revision or deletion, and which deserve additional investment.
- You will discover how deeply you are able to engage your visitors, or if they get bored and leave your site quickly.
- You will find out about any crawl issues on your website, and if there are serious issues, you will receive anyofficial notifications from Bing, Yahoo and Google. Where else can you get that?
- You will be able to instantly recognize which of your web pages are most popular, which ones come up most often from search engine queries and how each key word query ranks
And that’s not all!
- No matter where your web page lands in a search query, even if it’s 100 pages back, that event is automatically detected and tracked on the fly!
With 5 Star Metrics, you get the ULTIMATE in search, keyword, and website performance intelligence!
ALL IN ONE PLACE!
Even if you had the time to research multiple different tracking and metrics interfaces, you still would not get all the data we present, and it would be very difficult or costly to interpret effectively.
You NEED up to date information about your website’s presence and traffic. Here it is, and what’s more, we have the staff to go over the numbers with you and explain what it all means and how to make the most effective use of information that, until now, was not even available!
Call us now at 951-821-8659 or send us an email atjim@5starbrand.com so we can schedule your free consultation on how we can boost your business today with 5 Star Metrics, our Advanced Tracking and Metrics system.
