Due to the advancements in technology, more people are taking to the Internet to find businesses in their area. Instead of opening the traditional phone book, many people with smartphones are simply accessing search engines such as Google.
For businesses, this is an opportunity for them to reach out to prospective customers near their service area through generating local buzz. Local buzz refers to your online presence for those in your immediate area, and should be considered an indispensable element of your digital marketing efforts. If you want to keep your business relevant in the digital age, you need to utilize an online marketing consultant for enhancing your local online reputation.
SEO for Locality
Search engine optimization goes beyond making sure you have the best keywords or that your site is properly configured for accessibility. It also plays into marketing your business online. The key word in SEO is optimization. This covers a wide scope of things depending on the company you use. From social media to reputation management, it all plays a role in optimizing your business for the digital age.
Local Social Media Engagement
Many social media sites offer services and features that tailor to businesses targeting local consumers. From pay-per-click advertising campaigns to local search features, these services play a role in boosting your local buzz. In today’s business world, your online reputation is an important aspect that shouldn’t be overlooked. According to statistics, nearly one-third of the population in the United States gets its news from Facebook. When you consider the number of people in your immediate area, you could be missing a vital market for the business when you don’t engage others on this social media site.
Local Videos Can Boost Business
When it comes to digital marketing, video is becoming one of the most utilized platforms. In fact, 75 percent of marketers plan to increase video usage as part of their campaigns. This is due to the large number of people that watch online content on a regular basis. With the ability to focus this content to those in your area, more people are capable of seeing your content instead of competing with businesses that are located elsewhere. For example, a business located in Miami, Florida has a better chance of sharing video content with local customers as opposed to one in Dallas, Texas.
The local buzz isn’t something you should take lightly. There’s a good possibility that your competition is taking advantage of online marketing in this fashion. Hiring an online marketing consultant to boost your buzz, like those from 5 Star Brand is just another step in making sure your business stays relevant.
Sources:
35 Stupendous Social Networking Facts and Stats, meltwater.com
Why You Should Share to Social Media in the Afternoon + More of the Latest Social Media Research, blog.bufferapp.com
