Many business owners are already aware of the importance of using social media as a platform to further their marketing efforts, but is merely posting or sharing your content enough to ensure that your social media optimization campaign will be successful? Did you know that there are secrets to properly utilizing social media to generate more successful efforts? Let’s start with the most basic: When is the best day and time to post content?
On Facebook
The best day to post content on Facebook is during Thursdays and Fridays. It is estimated that audience engagement is more likely to happen during these two days, since these are the days when people want to spend less time at work, and are looking forward to the weekends. It is also important to note that the happiness index increases by 10% on Fridays. In other words, content posted on Thursdays and Fridays are more likely to get shared, liked, or commented on. In terms of time, the most ideal for Facebook is early afternoon. People are more likely to share at 1:00pm and likely to click links at 3:00pm.
On Twitter
If your chosen platform is Twitter, the best time to tweet would be during 12:00nn and 6:00pm, when CTR (click through rates) are highest. If your aim is to get retweeted, however, you should do so at around 5:00pm. The reason behind this is that people are 181% more likely to use Twitter while commuting to and from work, and about 119% more likely to use Twitter during work or school hours.
On LinkedIn
For LinkedIn, business hours are the peak for this platform. Your content is more likely to be clicked and shared during Tuesdays at around 10:00 to 11:00 in the morning, as LinkedIn is mostly used by professionals.
Knowing the right platform to use and when to use it best will allow you to focus your social media optimization efforts during the times when they are most effective. With the combination of a well-written content and correct statistical data, you can catch the attention of your target audience better. Social media optimization services, like 5 Star Brand, can help you determine which platforms to use at specific times of the day to continuously give information to your audience at any time.
Sources:
(A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time, blog.bufferapp.com)
(What Are The Best Times to Post on Social Media, quicksprout.com)
