So you’ve had Temecula SEO professionals from companies like 5 Star Brand write great content for your website, ensuring high rankings on those SERPs and making it easier for potential customers to find you. What else should you do to stay ahead? You might want to adopt responsive web design, particularly for mobile devices.
The idea of mobile shopping may seem inconceivable, even today. After all, desktop computers have the raw processing power and durability that mobile devices generally lack. So if you’re a business owner who wants online visitors to have the best possible viewing experience (and maybe become customers along the way) while they’re on your site, does it mean you should only cater to desktop users and completely ignore the mobile ones?
The answer is no because you’d be missing out on a lot of business opportunities. An August 26, 2014 article by Tobias Lutke for Shopify.com explains why:
Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.
This is neither a one-time event nor a trend that will fade like many others. Recent statistics show that more than 40% of consumers have used their mobile devices to research a product or service after learning of it through ads or shows. Meanwhile, 57% of them are less likely to give businesses good word-of-mouth if their website hasn’t been optimized for mobile devices. It’s clear that not only are more and more people embracing mobile shopping, but they also expect the businesses they patronize to do the same.
So how can you make sure your website rides with this trend? Professionals who offer responsive web design and SEO for Temecula, CA businesses like yours recommend keeping it simple. Be sure the most pertinent details are easily found, preferably front and center, because if busy users can’t find what they need right away, they’ll likely take their business elsewhere. Given the smaller screen on mobile devices, you should also make use of larger icons for easier access.
Remember: convenience is a huge part of the success of online shopping… and ultimately, your business. Let professionals like those from 5 Star Brand take care of your site and you can watch your business soar.
(Article and Image Excerpt from Mobile Now Accounts for 50.3% of all E-commerce Traffic, Shopify.com, August 26, 2014)
