Everybody knows that search engine optimization (SEO) is important for a business’s online presence. Not everyone knows or understands, however, just how important social media optimization (SMO) is though.
As 2016 rapidly approaches, the major search engines such as Google are using social media signals to boost a website’s SEO rankings. In other words, Google takes into account how visible a website is on multiple social media platforms when determining how relevant that site is.
This is because social media platforms help drive online customer engagement between a business and its clients. In fact, many customers may actually discover a particular business through a social media site like Facebook or Twitter, Youtube or Vimeo, and only then click over to the business website when they want more information on the business, or any given product or service.
Optimizing a business’s social media presence is all about building a brand. Some of the best ways a business can increase the effectiveness and truly optimize its presence on social media platforms are the following: creating shareable content, making sharing that content super easy, rewarding clients or customers for engagement, sharing other business’ relevant content, and remixing old, relevant content and presenting it to customers again as something new.
Social Media Optimization Services
The problem is that many business owners and managers do not understand the importance of on-page optimization. Even if they do understand the importance of SMO, they may not understand how to conduct that optimization themselves. Professional social media optimizations services are often needed to achieve the goal.
When business owners decide to go with a third party firm to help enhance a social media presence, he or she should look for services that can be integrated across all the major social media platforms. This will not only provide measurable results but also effectively broaden reach. Just some of the major platforms that should be used include Facebook (of course), Twitter, Google +, Linkedin.com, as well as Youtube and Pinterest.
Look for experts at helping businesses to create fresh, original content. They should know how to curate content and test important social media elements. Understanding social media analytics is also very important.
The bottom line is that SMO is rapidly becoming just as important as SEO. The truth is, as time goes on, the lines are actually blurring, and the two impact each other. Using an SMO service that understands this and can provide technical expertise is important in an increasingly competitive online world.
Sources:
What is Social Media Optimization?, Shout Me Loud
