PPC Advertising:
Measurable ROI through Instant, Highly-targeted Traffic
Instant Targeted Traffic Experts, 5 Star Brand
The reason business owners are not enthusiastic about getting involved in internet advertising is primarily due to the fact that tracking their internet marketing ROI can be difficult. It isn’t because they lack the resources to take their businesses online or that they don’t want to see their websites online. Putting money into something you cannot truly tell its value is difficult. But the good news is, you now have pay-per-click or PPC advertising.
With pay-per-click advertising your business gets very fast results that can be tracked and so it’s easy for you to know exactly what this channel of advertising is bringing you. PPC is definitely the model of internet advert that your business currently needs. Of late, studies have shown that 50% of business owners using PPC do so in order to accomplish or grow their measurable return in investment.
PPC: not as complex as many think.
PPC is often thought of as a completely complex, technical and paid advertising model that should be avoided. Terms like “impressions”, “bids”, “spends”, “quality score”, or “CTR” may not have made any sense when presented to you by a consultant. Yet, the name PPC tells you what you need to know: pay per click. You only pay when someone clicks on your advert, unlike other advertising forms. You don’t pay a dime if no one clicks!
There are several online locations where a paid advert may appear but the most famous and easiest form of PPC is the text only search ad. It is normally displayed above and by the side of “organic” search results. According to a digital marketing survey, search ads are presently considered important by 95% of PPC marketers. Four lines of text make up each ad and may also appear on video content such as YouTube and on partner sites as banners. Our focus here though is on search text ads.
Should You Consider PPC?
Online marketers are dedicating significant portions of their budget to paid search according to MarketingSherpa. The amount spent on PPC is one-fourth of the budget with another quarter apportioned to the business’ website. 21% of the pie goes to SEO while others are for email and other activities and channels. Search ad spending in the United States alone, as estimated by eMarketer, was expected to hit $22.86 billion in 2013 rising from just $15.36 billion two years before and is expected to hit $25.41billion in 2014 and in 2016, $61.1 billion!
Here are other statistics that matter:
- Increase in measurable ROI – 50% (MarketingSherpa)
- Increased online sales revenue – 57% (MarketingSherpa)
- Generate more leads – 62% (MarketingSherpa)
- Increased web traffic – 63% (MarketingSherpa)
- Estimated $22.86 billion U.S. paid search spending in 2013 (eMarketer)
- By 2016, PPC is expected to become a $61.1 billion industry worldwide! (Kissmetrics)
The lesson in these numbers is simple: PPC works! Internet marketers are currently spending and intend to spend more in the future, showing you the power of PPC. The trouble in proving ROI is, as research has sown, the major obstacle hindering businesses from intensifying online budgets. But that shouldn’t be a problem.
Instant Page 1 Google Search Rankings
PPC’s top reason for being a popular advertising strategy among business owners is its ability to shoot websites to Google’s first page instantly compared to search engine optimization which is necessary but slower internet strategy. PPC helps you advertise your business to all interested without waiting for months and helps you get into the much coveted search result page while with SEO, especially for competitive keywords, ranking on search engines may take time.
The result of instantly appearing on Google’s search result is instant website traffic and increasing web traffic is the primary objective of 63% of PPC advertisers, research shows. Hence PPC is the option for you if your website needs a traffic boost or you’re just getting started with SEO. And Instant Targeted Traffic Experts, 5 Star Brand, are the best choice for you.
Increased brand awareness is another benefit of being on Google’s first page, not just extra traffic. People get an impression of your business (which you pay nothing for) and you instantly get brand exposures at little or no extra cost whenever they see your search result making conversion of leads to sale easier.
Supremely Measurable Return on Investment
You can track a great variety of metrics like impressions, clicks, and conversions etc using PPC networks like Bing Ads and Google AdWords. As a result you’re able to see if you are getting the results you’re paying for or the needed conversions: how many people saw, and clicked on your ad or performed the expected action on your landing page.
And since impressions to conversion can be measured you’re able to determine the cost of each conversion. You know the amount spent on each clicked ad when you calculate your ‘cost per click’. With ‘cost per action or acquisition or conversion’ you get to determine the amount spent for each lead, sale or the conversion you want tracked.
A very attractive feature of PPC is your ability to measure the traffic generated and the money spent and earned. Hence PPC is famous in the retail industry that is responsible for 16% of businesses running pay per click ads. For instance, the e-commerce giant Amazon, in 2011 spent $55.2 million on Google AdWords. Retailers track both what they earned and the clicks that generated those earnings. Businesses in other industries are taking a cue.
Don’t miss out. We are able to help you implement pay per click advertising and generate instant, specifically-targeted traffic with measurable ROI for your business and website. Send us an email at jim@5starBrand.com or call us at 951-821-8659 now to schedule your free in-depth consultation on PPC advertising.
