Every business wants to be on top when interacting and transacting with customers interested in their product or service. In the world of mobile e-commerce, though, that requires using more modern tools to stay ahead of the competition such as search engine optimization (SEO). An article posted on Marketing Digest stresses that fixing up a page to be mobile-friendly may enable better click-through rates (CTR) for the business, especially when ranking on the first page.
The trend of more searches being conducted over mobile devices cannot be discounted. Search engine giant Google recently confirmed that searches on mobile devices have already eclipsed desktop searches, based upon analysis of searches originating from ten countries including Japan and the United States. If your business needs to be more mobile-friendly while still securing the higher perches on search results pages, put a skilled SEO consultant like one from 5 Star Brand on your case.
Directions, Directions
One important aspect of mobile-based SEO is being able to properly localize all details about your business. You can start by filling out the details in online registries, such as Google’s My Business listings; this will help the search engine place it in a mapping result. An article on ClickZ revealed that local results even appear in desktop searches and depending on your customers’ location, the mapping system will show them the directions to your business.
Bettered Content
To increase viability for landing on Page 1, it is recommended that your content uses properly optimized keywords. Images or videos should also load fast – at the same time, have your Temecula SEO specialist test the page for overall loading speed on a mobile device. You must find a way to make it load in no longer than three to five seconds – any longer could compel your would-be visitors to go somewhere else.
Measuring Analytics
It pays to keep track of your website’s CTR through a website auditing system to monitor customer traffic for your optimized website. According to the above article, a website that was on the first page on any mobile search experienced a 27.7% surge in clicks while websites on desktop searches’ opening pages surged by 19.1%. This indicated that users were more likely to click on the first website they see.
When almost everyone on the street holds at least one electronic gadget in their hand, you could have a new batch of customers showing up every day. Using various online marketing techniques such as local and mobile SEO for your business will ensure that those customers come to you before the competition beats you to them.
Sources:
seoClarity: It’s First Place or Nothing When it Comes to Mobile Search Ranking, Marketing Digest
A Beginner’s Guide to Mobile SEO, ClickZ
