Start-up businesses are a dime a dozen, offering new products or services that are commonly found. Since many may not be the first in their industry, they have to adjust to the overall market to be better positioned for new customers. As most customers now source products online, this increases the need for search engine optimization (SEO) to ensure that the business’s website gets a good deal of customer traffic.
Running a start-up firm now comes at an opportune time. A Kauffmann Foundation study in 2014 discovered that startups are becoming the new destination of workers who have fallen out of the human resource roster of the more established companies. The study found that most existing companies tend to downsize, collectively removing about a million jobs per year, while start-ups create around 3 million new positions annually. If you want your start-up to be as profitable, and able to create new jobs as well, a SEO consultant can help your firm climb up the search engine results hierarchy.
Keyword Mining
Current search engine protocols revolve around your website and its content, using keywords that best describe your business’ thrust and products/services. A SEO team in Temecula, such as 5 Star Brand, can give your start-up an edge by researching keywords that have been infrequently used or have never been used by the competition. Such keywords usually generate fewer search results. Your SEO consultant can capitalize on that rarity by building content that would rank well for those keywords.
Tempered Content
Your business may have something wonderful to offer but remains adrift because its content is not ranking well and very few people are aware of your products. SEO-specific content is generally designed to use the pre-researched keywords as the main topic for each content piece.
Some marketing experts state that even if your team has talented writers and editors, they must know the basics of SEO content writing to ensure that their work stands out. These include using the keyword as part of the title and sparsely inserted in the body text, wrapping the text around HTML tags, and using easy to understand verbiage.
Go Social
Social media is emerging as a business marketing channel, and even your startup will need that to reach more clients/customers. Forbes writer John Rampton says you must find out which social media platforms are being used by your target market and establish accounts for sharing your content.
Landing high perches for your start-up in the search results, and coupling it with effective marketing options, give your business a decent chance to hold the line against the competition. An online marketing company will be your best partner.
Sources:
10 SEO Tips For Marketing Your Startup in 2015, Forbes
SEO for Startups & New Businesses: An 11 Step Plan, Search Engine Watch
The Importance of Startups in Job Creation and Job Destruction, Kauffmann Foundation
