We at 5 Star Brand want to drive success and competitive advantage among our clients. Our company is always on the lookout for strategies and tactics that will increase our clients’ profits, and to that end, we are pleased to announce the expansion of our lead conversion services by adding automated marketing and sales funnel services to our already broad repertoire.
We don’t want to stop at people finding our clients’ websites; we want these visitors to become customers, as well. Driving traffic is just the first stage, and we want to assist our clients through every step of the process of new customer development and nurturing. Any potential customer will go through the different stages of the buying process through our purchase funnel model:
First Step: Awareness
This is accomplished by our SEO and online marketing services. This traffic-generating activity is valuable but not enough in itself. More is needed to turn this traffic into buying customers.
Second Step: The Trigger
At this step, we devise a way to motivate the clients’ visitors to provide their emails or other contact info (thereby becoming a subscriber) by providing an offer (sometimes called a “Lead Magnet”) that is free yet valuable.
Third Step: The First Sale
The next step is to send an offer to the subscriber. This involves a small yet critical item sold at a low price but with a higher value. Sometimes called a “Trip Wire”, this is the first conversion into a sale.
Fourth Step: The Core Product
Next is an offer of a product with a higher price that is valuable to the customer. This is the common objective of most advertising campaigns but this funnel system will convert more sales through its progressive nurturing of the prospect toward the final goal.
Fifth Step: Sustainment
This funnel system does not stop with the first sale but will further engage with customers to make them feel that the business cares beyond selling the product. This step includes up-sales, reviews, continued education, and re-engagement.
Sixth Step and Beyond: Expansion
This supplements the previous steps to encourage the customer to become advocates through more up-sales and education, thus leading to newer customers cycling back to the first step.
To make things easier for our clients, we will design and implement their marketing funnel automation system. Our clients will never have to wonder whether their existing and new customers are being taken care of. They can focus their full attention to what matters most in their business, like product development.
Browse 5StarBrand.com/services-we-offer/ for more information on just exactly what we can bring to the table.
