E-commerce is a booming business and many self-made entrepreneurs are enjoying their ride to the top. If you’re planning to start your very own e-commerce business, you can’t expect to achieve success simply by launching a website. That’s actually a common misconception that only leads to poor sales, negative return on investment, and a lot of frustration. What you need to do is use these digital marketing techniques to optimize your site and get your target market clicking.
Optimize Keywords and Title Tags
Not using the right keywords for each product page ends up costing you in the end. Your customers might find it hard to find your products because you are not using the keywords that are highly searched. For instance, your title tag for a product is “women’s stilettos”. It’s a generic title that might not even get any attention. Using longtail keywords that are more specific like “women’s red Steve Madden stiletto shoes” can help buyers find exactly what they’re looking for.
Add Creative Product Descriptions
People like to know exactly what they’re buying. They want to know the who, what, when, and where of your products before they buy. Add a product description to your site for the benefit of your customer and so search engines have more to crawl and index. If you are getting your supplies from manufacturers, don’t use the basic description they provide. That’s likely to get your site flagged for plagiarism. Come up with creative product descriptions instead because Google and other search engines prefer unique content, plus it makes your site look like you have thousands of clickworthy webpages.
Display Good Product Reviews
Many buyers want to know what others think about a product before they make a purchase. Not having product reviews is a turn off for a lot of consumers these days. Adding a “leave feedback” function to your site can do wonders for your sales. Additionally, it keeps a webpage active and updated, which draws the attention of the search engines. The best part is, it’s completely free. You just let your satisfied customers do some of the marketing work and reap the benefits.
Optimizing key elements on your e-commerce website can help you achieve success. There are many other optimization opportunities you can take advantage of. Talk to a trusted online marketing consultant from companies like 5 Star Brand for other excellent options.
Sources:
5 Things to Optimize on Your E-Commerce Site to Gain More Sales, Search Engine Journal
7 Critical SEO Errors of E-commerce Websites, KissMetrics
