People who want to appreciate visuals and talent can take the time to visit an art gallery. In many ways, going to such places can be a chance for budding artists to showcase their skills and possibly attract interest from art collectors. All of that may never take place if the gallery was not effectively promoted in the media. Mashable contributor Leyl Master Black said that a turnaround may be possible by using digital marketing methods.
The potential of marketing an art gallery in a more digitized world can be too large to miss. Recent marketing data claims that the art profession around the world is valued close to $15 billion a year – with around $6 billion accounted for by American art dealers and gallery operators. If you are operating an art gallery that deserves to be a strong fixture of the local arts community, a digital marketing company, like 5 Star Brand, will work things out with you.
Establishing a Website
An art gallery can stake its presence online by establishing an official website. Consulting a skilled web design specialist can work in making a proper layout and sections with associated content. At the same time, it must be tweaked to be easily viewable through any mobile device and stripped of any unnecessary materials, like Flash intro movies, to gain better rankings with search engines.
Tapping Social Media
Social media accounts are also good promotional tools. You can use it to share links about new additions to the exhibit or to advertise featured pieces.
Offering Pieces for Sale
Some pieces can catch the eye of art connoisseurs and consultants before long, as well as any visitor interested in buying one. In admitting the art to your gallery, you need to discuss sales terms with the artist. Artists must also provide all pertinent information about the piece prior to making a listing for it on your website’s store section, from dimensions and materials used.
A study in online art transactions from 2013 revealed that over 92% of buyers bought a piece after scrutinizing its data online. Still, you can use your exhibitions to generate more interest in the artwork and possibly invite the artists themselves for a meet-and-greet. Such occasions are also chances to close deals on the spot.
Some people may say that art is an investment, a way to test your analytical skills, or a chance to see the world through another person’s point of view. By promoting your own gallery filled with creative pieces from local talent, you show the community what’s been there all the while waiting to be discovered.
Sources:
7 Social Media Marketing Tips for Artists and Galleries, Mashable
Selling art online and reaching new markets: 5 tips for artists, The Guardian
