Advertising has always been an integral part of doing business. After all, people won’t be able to buy your products or hire your services if they don’t know you exist. The problem is, these days, it can be hard to make yourself heard among the din of competing advertising.
People are bombarded by commercials daily and they have become a lot more selective in what they listen to and trust. This is even more so for what they read on the Internet, wherein a lot of advertisements on the Web aren’t always what they seem. This is where brand advocates come in.
Importance of Brand Advocates
One of the big advantages of digital marketing is that it utilizes multiple platforms. One of the primary platforms used nowadays is social media. People are able to share their thoughts and opinions on these venues. This is what brand advocates are: people who think well of your product or services that they willingly promote them to others. There are several advantages. First of all, brand advocates are passionate about your product in an honest manner. This can be contagious and helps convince people to patronize your business.
Secondly, brand advocates share their opinions with their personal network. This can be good because it can be a lot more convincing than advertising. For example, a brand advocate is pleased with your product or service. They will consistently recommend it to their friends and loved ones. This is done in an organic and casual way.
Brand advocates sing you praises when the situation calls for it; it’s free advertising on a regular basis. Although brand advocates aren’t celebrity endorsers and are ordinary people like your potential customers, this is actually in your favor as they are more relatable and trustworthy. These are just a few benefits to nurturing brand advocates.
Creating Brand Advocates
With how important brand advocates are these days, making more of them should be a top priority. The simplest way to do so is to provide a good service or product. Pleased customers are the basis of brand advocates, but if you want them to be more than just happy clients, you’ll need the help of a digital marketing company like 5 Star Brand. There are several ways a marketing company can make customers into passionate brand advocates.
For example, giving satisfied customers recognition is just one way to do it. Customers who trumpet your products on their social media accounts should be rewarded for their efforts; giving them sneak peeks, free samples, or even a simple note of thanks can increase their opinion of you and fuel their advocacy efforts. Brand advocates do a lot of good for your company. Cultivate them with the help of experienced marketing professionals.
Sources
10 reasons why social brand advocates are more important than influencers, Customer Think
BRAND ADVOCACY: 3 TIPS FOR MOBILIZING YOUR CUSTOMERS AND TURNING THEM INTO ADVOCATES, Branderati
How to Create Vocal Brand Advocates, Entrepreneur
