In this day and age, it can be difficult to make yourself heard in the crowded market. This is because of the multitude of advertisements and commercials being spread around. If you want to make people notice your brand, you’ll need to put some effort. It is possible to get some help though; these days, one of the buzzwords floating around in the marketing world is “brand advocates.”
Brand advocates are people who promote your products online and offline. The neat thing about them is that you aren’t paying them anything; these are customers who are honestly and completely pleased with your product or service.
Importance of Brand Advocates
It may seem that brand advocates are no match for celebrity endorsers—the truth is that they’re actually better. Brand advocates are deemed more honest about their spreading the news about your brand. Plus, they spread brand advocacy through their social circle. Here’s an example of why that’s important: if you’re in search of a particular product like a drain cleaner or appliance, wouldn’t you first ask your friends and family on what works for them? Needless to say, you trust your social circle more than an ad you see on TV or online.
Furthermore, if you’re pleased about the product, you’d advocate using the product, too. Brand advocacy is an organic way to promote your product or service. The main way to create and nurture brand advocates is by providing top-notch service and products consistently, and for companies to engage satisfied customers on social media. Such approaches can be effective, but they have drawbacks like limited duration and preaching to the converted. This is where an SEO consultant in Temecula or nearby areas comes in.
How SEO Helps Create Them
Search engine optimization is often linked with increasing web traffic to a site, but it’s also a great way to create brand advocates out of the unconverted. For example, if you create a blog and update it on a regular basis, this draws in people to your site. A blog also creates a connection between you and your potential customers. If you update with information on your new products and how your company plans to improve current ones, you can convert a loyal visitor or first-time customer to a brand advocate in no time.
Get Help from Professionals
There are many more SEO tactics that can help you get more brand advocates that SEO experts in Temecula like 5 Star Brand can help you with. Consult with them to increase your chances of success.
Sources
The Evolution of SEO? Customer Experiences as Content, Marketing Profs
Turning Customers Into Advocates, Mail Dog
How To Create Customer Advocates That Send More Referral Leads, Client HeartBeat
