Online Marketing for Law Firms [Video]
An overwhelming majority of adults seeking legal assistance, 76 (seventy-six) per cent, search for lawyers online.
Are you prepared to take their call?
Have you prepared them well enough with your online story to want to select you over your competitors?
Will yours be the Law Firm they find and select among all of your competitors online?
The first thing they do is get on the search engines (google, bing and yahoo) and get educated.
If your website and web presence is not highly visible on the search engines for both technical keywords and everyday language search terms of your potential clients they will either not be able to find you or will find your competitors first. So, even though you may be their best choice you will not be in contention because you were not represented well enough online compared to your competition. You don’t want that!
When they are seeking legal help, according to the study, they tend to want to work with firms that provide sufficient legal information pertinent to their specific issue that demonstrates your firm’s competency. So, when they can easily find you online and you demonstrate well that you are competent to solve their legal issue you will have addressed the first two stages in their search process.
Next they go to online legal forums and social networks.
Is your firm there to provide the right advice? You must be represented and present there as they gather preliminary information about their issue and how to handle it. You must be the expert they find and listen to.
Local online directories are the next place.
Your clear contact information, areas of specialization, positive reviews to validate your expertise and accurate map showing your local address is essential. This seems simple, but many businesses neglect this, lose credibility and are weeded out to the trash bin by a mere click of the mouse.
They ask their friends on social media.
You may believe that your clients are still asking friends and family directly for a legal recommendation. Yes, this still happens. However, it is now so much faster and more efficient for them to pop on to their smartphone or tablet and ask a hundred friends that question. Statistically, they will get a much more reliable response.
People’s positive comments and testimonials about you on LinkedIn, Facebook, YouTube, Twitter and Google + are extremely important to your continued success online.
Your prospects will look at your posts, look at who is in your network and read all they can about you here. If you don’t have an excellent presence you will find yourself losing to those Law Firms who have made this investment.
They will read your blog posts.
Here you can highlight your best updates and stories about how you’ve helped people with their legal cases. Your blog is best designed to be your online networking hub. Your blog is an excellent leverage point to let the search engines know about who you are, what you do, who you serve and who is actually noticing by linking back to your site and building trust, authority and engagement.
Then they visit many law firm websites.
They are looking for information and will respond well if you have a clear call to action that guides them to their next step. They will indeed try to validate you here, and if they are satisfied they will select you.
You have the best legal advice, we have the best digital marketing advice.
We at 5 Star Brand can help you to optimize your website and your online presence. We can help you to showcase and exhibit your expertise, competence and trustworthiness as a lawyer to more of your potential clients.
We know the twists and turns, we know all the possible angles of attack, digital marketing is our jurisdiction.
5 Star Brand listens to your needs and goals through in-depth consultation, which is provided by the company before making any sort of service recommendation. Contact us at 951-821-8659 or shoot us an email to jim@5starBrand.com to schedule your free online marketing consultation.
