You can have fairly active social media pages and still have low online visibility. Oftentimes, the reason for the disconnection is a failure to optimize social media content for search engines. Taking the time to ensure that social posts are fully optimized can result in content that helps increase visibility and enhance your brand image.

As 2016 begins, many business owners are devising strategies that will help them boost their bottom line and broaden their client base. If this is your company’s primary objective for the coming year, you should consider the value of hiring an SEO agency. The marketing specialists from these firms can utilize numerous advertising techniques to […]

Digital marketing is about going where customers are located, which means an emphasis on local markets. While there are several steps that can be taken to better connect with a local audience, you’re not doing yourself any favors if you’re not being consistent with your brand identity.

The key to your success as a business is to convert leads into sales. However, the complications with marketing through top strategies often cause business owners to struggle with capturing the final sale. If you are working with online marketing and are interested in more response, then you want to use funnel marketing tactics. This […]

Making sense of how strangers turn into loyal customers is one of the most difficult parts of maintaining a business. You need to identify the key aspects that make a person shift from one stage to the next. The metaphor of a funnel is one of the better ways to describe how this process works. […]

Everybody knows that search engine optimization (SEO) is important for a business’s online presence. Not everyone knows or understands, however, just how important social media optimization (SMO) is though.

The top companies on the Web are the ones that are on the front pages of the Google and Bing search engine results pages (SERP). This exposure helps them generate more leads than their competitors. Sites that are well-thought out and part of a comprehensive internet marketing plan are able to dramatically boost a company’s […]

As 2015 comes to a close, many business owners are starting to think about how to improve their digital marketing strategies for 2016. In many cases, the corporate leader’s primary concern is figuring out how to keep the company in a state of steady growth. If this is your objective, you should know that having […]

Marketing has seen drastic changes in the past couple of decades. With online advertising taking center stage as the primary way of reaching customers, our understanding of how to best leverage a marketing plan has had to rapidly evolve. The idea of the sales funnel is one of the most promising new concepts behind modern […]

Social media is one of the most powerful mediums that almost any business can use to market its products and services. Even if you don’t want to sell goods and services directly through your Facebook page or LinkedIn profile, it is still a great way to enhance your brand’s visibility as well as the visibility […]