Making sense of how strangers turn into loyal customers is one of the most difficult parts of maintaining a business. You need to identify the key aspects that make a person shift from one stage to the next. The metaphor of a funnel is one of the better ways to describe how this process works. […]
Archives for November 2015
Everybody knows that search engine optimization (SEO) is important for a business’s online presence. Not everyone knows or understands, however, just how important social media optimization (SMO) is though.
The top companies on the Web are the ones that are on the front pages of the Google and Bing search engine results pages (SERP). This exposure helps them generate more leads than their competitors. Sites that are well-thought out and part of a comprehensive internet marketing plan are able to dramatically boost a company’s […]
As 2015 comes to a close, many business owners are starting to think about how to improve their digital marketing strategies for 2016. In many cases, the corporate leader’s primary concern is figuring out how to keep the company in a state of steady growth. If this is your objective, you should know that having […]