The marketing battle will only intensify more in the coming years as the internet begins to prepare for a new era. It was just a few years ago when social media optimization revolutionized the marketing game as campaigns and platforms created image-based contents, but now the trend seems to lean more on video marketing. Just last January, Twitter, one of the leading social media sites, announced that it will make a video player accessible for its users. The catch: it will not support videos hosted on YouTube or other sites.
This move is clearly an attempt of Twitter to root and separate itself from its video-sharing and viewing site competitors. Videos are the best new platform for marketing, and Twitter intends to use this to its advantage.
Why Is It Effective?
Videos are more effective because they are easy and simple. Watching a video takes less energy than reading, plus it engages two of our senses at the same time (sight and hearing). The biggest advantage of video marketing, however, is the speed at which it delivers its information; a 10-minute read text can simply be delivered in half the time via videos.
This makes it ideal for people who are in a hurry to learn about something. It’s also very ideal for people who are feeling lazy and would opt to click on a video instead of text, because doing so requires less energy.
How to Make It Effective
The problem with some video campaigns is that they are not utilized properly. A video can only get you the result that you need if you create a good one. A video of yourself talking in front of the camera is just as exciting as dull text with overly complicated terms.
Things like the background sounds, visual effects, camera angles, storyline, and even video quality are all important aspects in video marketing, and, when utilized properly, can propel your brand recognition dramatically on any of the social media channels. But to do it right, consider getting guidance and help from a company specializing in social media optimization services. Creating a good video that will be able to engage your audience is just as hard as creating a short film. Similarly to film making, you’ll need to decide on location, prepare a script, have a storyline, and so on.
Truth is, unless you have a talented and specialized group that can make good videos in your company, getting external help from digital marketing companies like 5 Star Brand is your best choice. Creating a video that isn’t interesting enough will be just a waste of resources and time. You also have to remember to be consistent with your video marketing efforts. Creating one video alone will not change anything; you need to keep your customers regularly updated and interested with your projects.
(Twitter’s Native Video Player Set for Early-Mid 2015 Launch
(How to add photos, videos and links, media.twitter.com)
(Why You Can’t Afford Not to Do Video, entrepreneur.com)