You can have fairly active social media pages and still have low online visibility. Oftentimes, the reason for the disconnection is a failure to optimize social media content for search engines. Taking the time to ensure that social posts are fully optimized can result in content that helps increase visibility and enhance your brand image.
Produces More Responsive Posts
While it’s great to have people reading your social posts, it’s even better when those readers are motivated to take an action likely to be beneficial to you. Effective social media optimization increases the odds that someone reading your posts is going to respond to it, share it, or visit your site after reading it.
Fine-tunes Your Niche Following
If you’re selling a product or offering a service aimed at a very specific audience, SMO can help attract that audience. One way to accomplish this is goal is with inbound links, or links back to blogs or sites within your niche that already lead back to your website or social posts, thus increasing your online visibility.
Creates the Opportunity for Cross-Promotional Sharing
Should you have the time to make nice video clips that clearly explain a concept within your industry, it’s not going to be hard to convince others to use your content. Those who use your content get the advantage of having more relevant, quality content. The benefit for you is more traffic back to your site.
Allows Your Social Content to Be Independent
When it’s time to update your website, there’s always the possibility you’re going to lose your place on search engine results pages (SERPs), especially if you launch an entirely new site. Social media pages and posts that are already optimized allow you to continue to distribute fresh content and remain connected to your audience as you adjust your website.
RSS feeds, photo and video sharing, and social news buttons are some of the ways to achieve effective social media integration within your social content. You’re driving traffic through sources other than search engines, so it’s not exactly the same concept as SEO. A marketing firm with expertise in SMO can assess your social media visibility and help put together an effective strategy.
The Importance of Social Media Optimization, GlobalCraze.com
Why Social Media Is So Important for Your Business in 2014, business2community.com