If you’ve been a regular attendee of community festivals, you may notice that the food and refreshments area will have a number of parked food trucks doing business. While many of them will have a good number of customers, others might score homeruns with their offerings and the way they present themselves to their customers. In an article for Forbes, Tallahassee food truck operator Kianta Key says that such buzz can make its way to social media, thus putting food truck businesses in the spotlight and possibly encouraging more customers.
There’s no denying that food trucks have become a strong part of the community atmosphere and people want to dig into something new. The 2014 indie movie Chef starring Jon Favreau even teaches food business operators some lessons about following their passion – and being better at serving mouth-watering dishes. If you are doing great running a food truck but the marketing has not been well executed, a professional digital marketing company such as 5 Star Brand can help turn things around.
The marketing work for your business often begins with evaluations of your operations and the presentation. From here you can figure out which methods you can focus on to get the best leverage for your customers. One way to temper it is to create a story that makes the most of your branding.
Social media has a ripple effect worth capitalizing on, and any food truck team can see the potential. According to Key, you can try synchronizing your social media accounts with location options, but you should also consider making status posts about the location to tip off customers that you’re in the area. At the same time, always make an effort to show the real side of your business.
A hot reception and brisk sales may be two factors that work well for a food truck business operator who knows the pulse of the community. A Marketing Digest article suggests making the most out of the positive reception by searching the Internet for highly-rated reviews and posting them on your business website. Always engage people who share positive remarks about your business and talk privately with people who may not have responded favorably to your products and services.
Food truck operators who want to see customers come home satisfied after eating their order can always make sure that the adventure continues. Supreme digital marketing efforts and simple customer engagement will go a long way.
4 Social Media Lessons From A Successful Food Truck, forbes
Using Owned, Earned, and Paid Media to Build Your Online Presence, Marketing Digest