One of the biggest challenges of any business is getting a client or customer, one who actually spends. Some businesses assume that just because they created a good advertising material in print or online, customers would come knocking on their doors immediately. The process of turning a prospect into a client is actually harder than […]

Many business owners are already aware of the importance of using social media as a platform to further their marketing efforts, but is merely posting or sharing your content enough to ensure that your social media optimization campaign will be successful? Did you know that there are secrets to properly utilizing social media to generate […]

Start-up businesses are a dime a dozen, offering new products or services that are commonly found. Since many may not be the first in their industry, they have to adjust to the overall market to be better positioned for new customers. As most customers now source products online, this increases the need for search engine […]

People who want to appreciate visuals and talent can take the time to visit an art gallery. In many ways, going to such places can be a chance for budding artists to showcase their skills and possibly attract interest from art collectors. All of that may never take place if the gallery was not effectively […]

If you’ve got a background in marketing, then you might be familiar with the concept of the sales funnel, a model most businesses follow to generate sales. In a nutshell, the sales funnel is a tool to bring visitors to the site and then convert them into clients.

Marketing your brand on social media can definitely go far now that the number of social media users worldwide is increasing by as much as 1.8 billion users. In the next few years, this number is expected to balloon by as much as 2.5 billion users. This is something many brands can take as good […]

Small businesses have a limited budget and every little bit helps. This is why a lot of business owners are often hesitant about hiring and retaining an SEO consultant to help with marketing their brand. However, having one on hand can make things a lot easier for business owners. Search engine optimization is more complicated […]

If you’ve got a small company, it can be hard to compete with the big boys. Digital marketing is the great equalizer among large and small business players. With a creative online marketing strategy that gets you noticed, you can expect to have as much brand visibility as the larger company that has money to […]

If this is your first time encountering the term sales funnel, worry not because you will soon be enlightened. In basic terms, a sales funnel describes how customers are generated. It can be summarized into three parts: qualified leads, prospects, and customers.

Every business wants to be on top when interacting and transacting with customers interested in their product or service. In the world of mobile e-commerce, though, that requires using more modern tools to stay ahead of the competition such as search engine optimization (SEO). An article posted on Marketing Digest stresses that fixing up a […]