Marketing has seen drastic changes in the past couple of decades. With online advertising taking center stage as the primary way of reaching customers, our understanding of how to best leverage a marketing plan has had to rapidly evolve. The idea of the sales funnel is one of the most promising new concepts behind modern […]
Archives for October 2015
Social media is one of the most powerful mediums that almost any business can use to market its products and services. Even if you don’t want to sell goods and services directly through your Facebook page or LinkedIn profile, it is still a great way to enhance your brand’s visibility as well as the visibility […]
Though there are many social media sites more popular than LinkedIn, this social hub has a completely different atmosphere about it. The site focuses more on providing businesses the opportunity of creating professional connections with other businesses. Depending on the kind of business you operate, LinkedIn is among the most valuable social media channel to […]
Due to the advancements in technology, more people are taking to the Internet to find businesses in their area. Instead of opening the traditional phone book, many people with smartphones are simply accessing search engines such as Google.