For businesses, the sales funnel model is a highly useful tool to convert leads into customers. It helps monitor the initiating stages of the sales process, so that it becomes possible to adjust specific strategies. Throughout history, businesses have been able to develop the sales funnel model, and savvy marketing professionals have learned to master […]
Archives for August 2015
What Sets Social Media Optimization Apart from Mere Social Media Use?
Today, it’s a given that social media is a powerful online marketing tool. You’re probably using at least one for your business. The Social Times emphasizes the capability of social media by citing incredible statistics from various sources. 87 percent of small business owners have stated in a survey that social media helps their business, […]
SEO Consultant: Key Metrics for SEO Success Aside from Search Rankings
Any skilled SEO consultant would advise businesses and entrepreneurs to assess and regularly monitor how their online marketing efforts are doing. This is usually carried out through website audits to check site health, conversion, penalties, security, issues that need fixing, and other important factors. These will show how things are going and would in turn […]
Digital Marketing Tips: Optimization Essentials for E-Commerce Sites
E-commerce is a booming business and many self-made entrepreneurs are enjoying their ride to the top. If you’re planning to start your very own e-commerce business, you can’t expect to achieve success simply by launching a website. That’s actually a common misconception that only leads to poor sales, negative return on investment, and a lot […]